Pablo Sacaluga

Committed with the end user, exploring to get a better understanding and incorporate every team members in the design process. I love to iterate, to find the best path to satisfy our user needs, and validate the final experience as a part of the design solution.
EXPERIENCE
The Big House

July 2014 - December 2015

Experience / UI / Graphic Designer in multiples internal and external projects.

User Journey and User Flows Research and focus group workshop

Spotahome -- (under NDA) -- www.spotahome.com

As a Experience and UI Designer on a redesign with a mobile-first approach for a responsive web design strategy through:

  • Researching and continuous delivering content audit, competitors analysis, user flows, heatmapping and data-driven tools.

  • Encouraging product team participation in research and design activities by conducting in-house and remote workshops and testing.

  • Create wireframe and low/high prototyping to conduct remote and in-person usability testing.

  • Established and helped maintain a consistent and visual design following the style guidelines and optimizing the icon font.

Lexvisors wireframing

Lexvisors

As Interaction Designer in an online marketplace for legal services.

  • Develop wireframes and collaborate with team members to iterate on solutions for specific issues in the product marketplace.

  • Established and helped maintain a consistent visual design in the marketplace.

Material Fest Website

Material Fest -- www.materialfest.com

Involved as organizer and Graphic Designer for an day event about digital design and mobile developers focused in Material Design and Android Development.

  • Define and implement brand guidelines in all print and digital communications pieces.

Website

Fontown

Interaction Designer and Researcher for a new testing font tool.

  • Researching and delivering wireframe, online surveys, competitors analysis and user stories.

  • Implement brand style guide.

8ycuarto store&gallery

August 2011 - July 2014

As Business Developer, Experience and Graphic Designer in a urban fashion retail company.

8ycuarto store and gallery, a urban fashion retail concept
  • Aligning the customer needs with business goals through customer journeys, diary studies, competitors analysis and data-driven tools to improve business strategy.

  • Create and manage an ecommerce Website, improve SEO results and all supported by a social media strategy.

  • Established and helped maintain a consistent branding in all areas.

  • Generate brand awareness through partnership and organizing offline events like exhibitions, fairs and music events.

Freelance Designer

October 2005 - May 2009

Several projects as UI and Graphic Designer for online and offline marketing projects.

Visual mockup for a football club
  • Concept to deliver digital design through landing pages, email, marketing banners or marketing online campaigns.

  • Custom and modifying CMS (Wordpress or Prestashop).

  • Develop brand identity and design strategy, integrated business goals into design concepts.

Want to catch up?. Send me a email to hi at pablosacaluga.com or reach me via Linkedin or Twitter and let's have a coffee and talk.