Hi, I'm Pablo Sacaluga,

My works

This is the working path it makes me to be a product designer. Where I'm continuously learning, and viewing this profession as a way of life.


April 2016 - Currently

Conversational / Product / UX Designer

Global IT services and software development consultancy, where I've doing tasks and responsibilities, as Senior Product Designer, for transforming and optimising online business models in an agile way. www.emergya.com

Vision Statement - Proto-Personas - MosCoW Commented Wireframe

🗺️ Discover and frame the initial situacion, by debriefing, mapping systems and aligning stakeholders in the same page.

🤙 Encouraging product team participation about research and design activities by conducting in-house and remote workshops.

🏗️ Create wireframe and low/high prototyping to conduct remote and in-person usability testing.

🎨 Establish and help to maintain a consistent visual design.

📣 Designing natural and conversational flows.

💪 Aligning brand values to brand Personality and Tone for virtual assitants.

🚜 Standardize and automate actions and activities DesignOps, creating a consistent internal design culture.

Working for top-tier companies as: Meliá Hotels, Acciona, Siemens, Mapfre, Alter Tech., Securitas Direct, Liberbank, Orange, Ministerio de Educación (INTEF), Junta de Andalucía, ... y muchos más.

Branding Workshop - Arquetipos
Wireframe DoEEEt - Alter Tech
UI 3D Desktop Application

The Big House

Jul 2014 - Dec 2015

User Experience / Interaction / Visual Designer

texto sobre The Big House

User Journey and User Flows Research and focus group workshop

Spotahome -- www.spotahome.com

As a User Experience and UI Designer on a redesign with a mobile-first approach for a mid to long-term online booking platform for home rentals. Framing in the following tasks:

🔎 Researching and continuous delivering content audit, competitors analysis, user flows, qualitative and quantitative research, and data-driven tools.

📣 Encouraging product team participation in research and design activities by conducting in-house and remote workshops and testing.

🏗️ Create wireframe and low/high prototyping to conduct remote and in-person usability testing.

🎨 Established and helped maintain a consistent and visual design following the style guidelines and optimizing the icon font.

Lexvisors wireframing


As Interaction Designer in an online marketplace for legal services.

🏗️ Develop wireframes and collaborate with team members to iterate on solutions for specific issues.

🎨 Established and helped maintain a consistent visual design in the marketplace.

Material Fest Website

Material Fest

🏔️ Involved as organizer and Visual Designer in a one-day event about Material Design and Android Development.

💪 🎨 Define and develop the brand guidelines in merchandising and digital communications pieces.



Interaction Designer and Researcher for a new testing font tool.

🏗️ Researching and delivering wireframe, online surveys, competitors analysis and prioritize tasks.

🎨 Implement brand style guide.


Oct 2006 - Nov 2013

Visual & Brand designer

Focused on going through the problems and needs of local business brands, and providing as a contrator, design services for advertising and marketing agencies.

E-commerce proect

🍬 From concept to deliver digital design through landing pages, mailing, banners or marketing online campaigns.

🛠️ Custom CMS (Drupal, Wordpress or Prestashop).

🎨 Develop brand identity and design strategy, integrating business goals into the design concepts.

Want to catch up? Send me a email to hi at pablosacaluga.com or Linkedin or Twitter.
Let's have a ☕coffee and talk.