Astara Connect solves the complexity of integrating and normalizing data from connected vehicles (via OEM cloud or hardware) to power mobility services such as EV charging, parking, and fleet management. The core challenge was designing a scalable platform that could make raw data understandable and actionable for a wide range of users: drivers, fleet managers, and enterprise clients.

⬇ Astara Connect Platform after redesign.

Responsibilities

• Research and Inspiration: regular follow-ups and customer conversations to gather insights, refine the experience of our customers.
• Product Evolution: Apply experience in developing and proposing enhancements to product features, UX, and design integrity through previous components visualization with StoryBook or Beta environments.
• Design Execution: Develop early-stage concepts, create wireframes and user flows for specific features, and maintain consistency with the existing design system.
• Engineering support: Provide specifications and guidance to engineering teams, including detailed expectations for API responses, data structures, and interactions.
• Product Collaboration & Communication: Work with product managers and business developers to shape roadmap features while ensuring design integration in cross-functional discussions.
• Product Ownership and Initiative: Led a feature from concept to launch by identifying user needs, creating tasks, and help prioritizing it in the roadmap.
• Leadership and Mentorship: Guided developers and team members by providing design direction, offering constructive feedback, and ensuring alignment across teams to achieve product goals.

Team

• Jorge Correa - CPO
• Juan Pablo López - Lead Product Manager
• Enrique Esteban - Full Stack Developer
• Cristina de la Torre - Backend Developer
• Elena González Teijón - Marketing and Busines Development
• Eduardo Losada - Head of Business Development