The main goal was to redesign Spotahome’s user experience to enhance trust and highlight the platform’s key differentiators, such as the presence of “runners” (on-site verifiers) and detailed neighborhood insights. This redesign aimed to better support users in their decision-making process when booking a property.

In addition to the core objective, the project also focused on:

• Defining a scalable design strategy for future growth.
• Crafting a tone and language tailored to different user profiles.
• Supporting content communication through a highly visual experience.

Contributions

• Responsive design across multiple breakpoints.
• Implementation of Atomic Design principles and a scalable style guide.
• Internationalization (i18n) support across languages.
• Facilitation of UX Workshops to align with business and user needs.
• In-depth UX Research: competitor analysis, ideation sessions, and user journey mapping.
• Development of prototypes for user testing and stakeholder review.
• Use of SMACSS and BEM methodologies for maintainable CSS architecture.